Competitive Analysis

Once you have all of your fundamentals out of the way, your search engine rankings are all going to come down to your content and your inbound links, but it also comes down to what your competitors are doing too.

You have to have more and better content than the next site, and the same thing goes for your inbound links, where quality matters much more than quantity.

You have to know what your competition has in their arsenal in order for you to fight this war. You need to know how many pages they have in the index, how many inbound links they have, and exactly where those links come from. By knowing that, you can determine how valuable each link is to their ranking.

Armed with that knowledge, you can begin to be competetive, by going after their link partners directly, and getting them to link to you also, or in some cases, link to you instead.

Most SEO experts agree that once your structure is in place, there’s no more powerful strategy than going after your competitors most valuable links.

If you’re engaging in pay per click advertising, it’s also important to know what keywords your competition is bidding on, how much they’re paying for those phrases, and which are their best performing ones.

At Search Commander, Inc. we perform a detailed competitive analysis of your bidding competitors for all of our monthly consulting clients. Once you’re armed with this knowledge, there’s nothing you can’t rank for, and at the best possible price.

Note:
Effective 9/2007 we are no longer providing these competitive research services à la carte, and are ONLY doing them for our monthly consulting clients. We have affiliated ourselves with a separate company though, offering two different SEO competition reports.

The company is called CompetitionReporting.com, and they offer backlink analysis reports and PPC competition analysis reports for SEO firms and for individual companies that need the research.

For a limited time, I’m also offering free site review videos for people willing to share information about their site with others for educational purposes.