You have to have more and better content than the next site, and the same thing goes for your inbound links, where quality matters much more than quantity.
You have to know what your competition has in their arsenal in order for you to fight this war. You need to know how many pages they have in the index, how many inbound links they have, and exactly where those links come from. By knowing that, you can determine how valuable each link is to their ranking.
Armed with that knowledge, you can begin to be competetive, by going after their link partners directly, and getting them to link to you also, or in some cases, link to you instead.
Most SEO experts agree that once your structure is in place, there’s no more powerful strategy than going after your competitors most valuable links.
If you’re engaging in pay per click advertising, it’s also important to know what keywords your competition is bidding on, how much they’re paying for those phrases, and which are their best performing ones.
At Search Commander, Inc. we perform a detailed competitive analysis of your bidding competitors for all of our monthly consulting clients. Once you’re armed with this knowledge, there’s nothing you can’t rank for, and at the best possible price.
For a limited time, I’m also offering free site review videos for people willing to share information about their site with others for educational purposes.