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Farwest 2021 Resources

The annual Farwest show is all about landscaping, and attended by gardening and landscaping industry consumers.

My presentation is for the vendors and service providers in attendance, as beginner and intermediate marketers. It was not intended for search industry professionals.

The first half of the presentation is sort of “”Why your baby is ugly”and then there’s a deep dive into Google My Business.

The entire slide deck is available here, and these are the resource links below the practice video of my presentation.

If you attended, well thank you for coming, and if you didn’t, and you have an hour to kill, here’s the recording of my practice run through…

These are the links that I show throughout the presentation…

  • Facebook Ad Account Hacked?

https://www.facebook.com/help/contact/649167531904667

  • Google Page Speed Insights

https://developers.google.com/speed/pagespeed/insights/

  • Claim Your GMB

https://www.youtube.com/watch?v=KWyPo-YWw0Q&t=2s

  • 7 Deadly Sins of GDPR

https://www.searchcommander.com/blog/gdpr-7-deadly-sins/

  • My GDPR & US Privacy page

https://www.searchcommander.com/gdpr/

  • Scott’s Videos – (Create a New Google Analytics Account)

https://www.searchcommander.com/seo-tools/video-tutorials/

  • Google Search Console

https://search.google.com/search-console

  • Google Search Console Intro

https://support.google.com/webmasters/answer/9128668?hl=en

  • Google Search Console Message List

https://www.google.com/webmasters/tools/message-list

  • New Google Reporting

https://blog.google/outreach-initiatives/small-business/show-what-your-business-offers

  • Google Ads Not for Small Businesses Anymore

https://www.searchenginejournal.com/google-ads-small-business-woes/416050/

  • Get Help with Google My Business

https://support.google.com/business/gethelp

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