I began selling software online in 1999, and I began helping others with their search engine optimization in 2002.



I’ve worked in hundreds of industries, ranging from large online retailers, to single location local businesses.



I offer a free introductory phone call, and an evaluation of your situation, whatever it may be, with no strings attached.

Let me review your web page for free

google-partnerI developed my own tool that lets you copy and paste your URL into a box and press a button, so in just a minute, I can give you details and advice about that particular webpage.

Think of it as an “instant SEO review” of over 25 “on page” Google ranking factors, and I even explain what it might take to fix the issues.

Try it Now!

Internet Marketing Consultant

As an Internet marketing consultant, I used to separate “Search Engine Optimization” and “Internet marketing” years ago, actually believing that the latter meant strictly “paid listings”, as in pay per click or banner ads.

Around 2004 I wanted to specialize ONLY in organic SEO, but over the years I finally realized they’re intertwined, and any balanced campaign should include Pay Per Click advertising to at least “bridge the gaps”.

For example, my own website may rank on the first page for “Internet consultant” but it does not rank well at all for the phrase “search marketing”. Therefore, to maximize my visibility, pay per click advertising could be used to be visible on the first page for the “search marketing” phrase.

If I wanted to increase my organic visibility for the phrase “search marketing” then I would have to add more relevant quality content, and obtain more reputable inbound links from other relevant websites who themselves rank for the phrase “search marketing “.

With Pay Per Click, I can bid on phrases that I don’t rank well for organically. As organic search rankings change, so does the needs for paid listings, and “search engine optimization” and “Internet marketing” have never been more closely aligned than they are at this point in time, and that’s why Search Commander, Inc. became a Google Adwords partner.

Organically, great search engine rankings are achieved through a combination of many factors, but in the end, it really all boils down to just three things, in my opinion.

  • Site Structure
  • Content
  • Links

Site Structure

Your website must be built on a good foundation, in such a way that the search engine spiders visit you regularly, and when they do, they don’t encounter site errors. You need to ensure that they crawl every section of your site, and do so on a regular basis.

I have an entire section of my website devoted to the basics of search engine marketing and optimization, called SEO 101, and if you haven’t reviewed that section to learn some of the fundamentals, then you may want to go there now.


You must have good quality content, that is either “evergreen”, so that it’s timelessly relevant, or it’s frequently updated. You want content on your website that does not become stagnant or outdated.

Additional content should be added on a regular basis, so the site continues to grow in size and visibility. The phrase “content is king” is absolutely true, and if a site is not growing, then it’s going to be surpassed in rankings eventually, that’s just the way it is.

How much content should you add? That really depends on the evaluation of your competition, and how much content they are adding, and how fast their websites are growing.


Once you have a well structured site with good content, then you’re off to the races, but obtaining inbound links is  another key to success. After the site is built properly and you have good content being added regularly, you need other people to “vote” for you, with a “vote” being an inbound link from their website.  Google still ranks websites based on structure and content, but most importantly, they care about who is linking to you.

To be clear, it is untrue that “whoever has the most incoming links wins“. As far back as 2007, the algorithms evolved to become more about the quality and trust factor of those sites that are linking to you, and in 2012, the Google Penguin update actually made attempting “rank manipulation” with text links dangerous.

Why Me?

I first began selling software online in 1999, then tinkering with pay per click advertising in 2001, while building a computer software and hardware business.

One day while visiting a law firm (that had had found me on Yahoo for “computer repair”), we started discussing Yellow Page advertising and Internet marketing. I ended up putting a pay per click campaign in place for them, and within just hours began having success.

In 2004, I began appearing on the front page of the search engines for some generic search terms like “internet consultant”, ao I decided to put all of my attention into search, and gradually exited the other areas of my business, so I could focus exclusively on search marketing.

Search Commander, Inc. became my operational business name, and today I work with companies in multiple countries helping maximize their internet visibility through a combination of paid and organic search marketing.

I’ve developed a unique method of helping you in the ways you need most, to work in harmony with your existing staff however large or small they might be.

Please feel free to browse my website, use my free tools,  take a look at my rates, and if you’ve read this far, maybe schedule a free call?

My Recent Blog Posts…

Want to Download Scanpst.exe?

The day before leaving for Pubcon, I decided to update my laptop to Outlook 2016 from my antique version 2007. Instantly, upon attempting to open the new Outlook, I was shown this message: “Cannot start Microsoft Office Outlook. Cannot open the Outlook window.... read more

How to Annotate in Google Analytics

When a major event occurs, or you make a big change to your site or your marketing, it’s always a good idea to make an annotation in Google Analytics. That way, in the future, whoever is looking at the stats may be able to see a correlation between what took... read more

Tues. Sept 29, 2015 – Two East Side Presentations

I’ll be showing both presentations that I’ve put together for Pubcon Las Vegas, coming up the first week of October.  They’re primarily for advanced audiences, but anyone is welcome to come and I’ll be happy to answer questions. The two... read more

New AdWords Keyword Menu?

I just ran across a Google Adwords client with a new toolbar I’ve not seen before under the keywords tab, that gave me instant access to the negative keywords, and to the keywords that drove the clicks. I’m pretty sure this is brand new, not only because I... read more

Motorola Droid Turbo – Zoomed Video Sucks!

Maybe I complain a lot, but I’m REALLY disgusted with the video quality on the Motorola Droid Turbo phone when the zoom is used. Really, it’s crazy bad, but Verizon Wireless says I’m stuck with it because I’m a month past the 14 day grace... read more

Incorrect “Dangerous Site” Warning by Verizon & McAfee

I sent a link to a video proposal the other day to a potential new client,  and he replied back that he got a security warning trying to watch it on his phone. He didn’t say much about the warning at the time, but when we spoke he brought it up again, reading... read more

Logged Into Majestic Lately?

You’ve probably got a Majestic account, but when’s the last time you logged in? Have you seen both of the new visualization features that they released last month? Their hubs of authority graphic helped me spot a Google partner link scheme in mid July, and... read more

How to Bulk Remove URLs from Google

Sometimes you need to get multiple URLs out of the Google search results, either because you’re cleaning up old content, or perhaps you got hacked, or for whatever reason, you want them gone.  Google Search Console lets you remove them, but only one at a time,... read more

Yoast SEO Plugin – Two Things I Miss

I’ve been a huge fan of the Joost SEO WordPress Plug-in for quite a while now, and I even make my own settings preferences file available for download as a free resource. However, in recent months, a couple of time saving features have been removed that I really... read more

How to “Use Facebook As” When it’s Missing

Are you accustomed to going to the drop-down arrow in the top right of your Facebook login and then selecting “Use Facebook As” and your business name? If so, you may be surprised to find it missing one day soon, if it’s not missing already. This has... read more

Pubcon Vegas 2015 Sessions & Discount Code

Pubcon is the longest running internet marketing conference in the world, and I first attended the conference in 2004.  Over the years, I’ve spoken at the annual Las Vegas conference every single year, as well as at a regional conference in Austin (where... read more

SEO For Dentists – Or Is It?

If you link a group of websites together with each other, intending to improve their rankings, would you call that SEO in 2015? While doing some competitive analysis with one of my favorite tools, “Clique Hunter” by Majestic, I ran across what seems to be... read more

Why & How to Add a Facebook Ad Pixel

If you’ve done any paid advertising on Google, Facebook,  or anywhere else,  you know that it’s getting more competitive and more expensive as time goes on. Implementing a Facebook ad pixel on your site now will enable you to be more efficient with your... read more

How to Add Annotations in Google Analytics

Have you ever looked at your stats and wondered why you had so much traffic during a certain time period? Or perhaps you noticed a dip that took place some time in the past, and have no idea why it happened? Google Analytics allows you to add “Annotations”... read more

Enabling Analytics & More in Google Apps

I have a new client; actually a friend, who does computer work in California, and he’s been a long time user of Google apps for his company. He wanted to implement Google Analytics, Google Search Console, and claim his business with Google My Business, but was... read more

Why is the Google+ Share Button Gone?

Yesterday I thought it was a Google glitch, but today I still have no way to post from the Google search pages. I made this quick video yesterday and was going to post it, but thought for sure it must be a mistake, so I didn’t. Now though, I’m just not... read more

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