What we’re looking for here are clear and succinct “statements”, that will help you promote individual aspects of your business, product or services.
For each question below, write at least three one sentence answers that can stand on their own, and *not* just a three sentence paragraph. There are plenty of fields for additional ideas, but please add at least three, and there’s unlimited space at the bottom. Please, knock yourself out…
Picture these answers appearing as a graphic on a page, or coming up as a statement on a slide during a video, etc. Imagine yourself hearing these answers audibly, read them aloud to yourself before submitting. Is it natural sounding language? Imagine hearing it as a sound bite or during an interview – very short and to the point.
Try not to make the same inane sales pitch that this exercise could deteriorate into. You’ve heard of an “elevator speech”? Think of this the same way, but to different people on on separate floors, just as the doors are closing! Imagine that 3 seconds is all you have to make your entire statement verbally, or imagine that it’s costing per word” on a classified ad.
This is a great tool from Harvard Business School that can give you some brainstorming ideas…
