Keyword Multiplier

This tool allows for the use of variables in different columns, automatically multiplying and combining into new phrases, but it’s only useful for PPC campaigns.

Just start with a solid list and a good batch of variables, and you’ll cover every base possible.

However, you might prefer this newer version of the keyword multiplier which has another use as well, explained at the bottom near the submit button.


In the first column add your primary phrases, in the second, add a list of variations, and you can add even more variations in the third or even fourth column.

Enter phrases only one per line, with no commas, tabs, or other characters, then push the button, and scroll down to get your keyword list.

For example, in column 1, let’s use three foods – pizza, chicken and taco.

In column 2, place three variables, like delivery, restaurant, and reviews.

Then in column 3, you could put each city name, and in column 4 you could put your state.

Hit the button, and you’ll instantly be provided with the entire list of phrases.

If this doesn’t make perfect sense to you, then please see some additional directions how to use this tool.

Using Google Adwords?

The checkboxes near the button will allow you to generate the additional “match types” for your Adwords keywords,  phrase match, exact match, modified broad match, and we even threw in negative match.   Here’s a short video that Google put out to explain the difference…

Enter phrases only one per line, with no commas, tabs, or other characters.

Primary Keyword Phrases   Desired Variables (city, state etc.)  
Desired Variables (city, state etc.)   Desired Variables (city, state etc.)  

If you're using this for Google Ad Words, you likely want to leave these boxes checked.
Add Phrase Match   Add Exact Match   Add Broad Match Modifier   Add Negative Match

 Checking this box CHANGES this tool, so it will generate EXACTLY what you input. Do do not use with the Adwords match types.

This option KEEPS any spaces or other characters you may add, like pipes, spaces etc. and will NOT add its own spaces for use in Adwords.


1 Comment

  1. Hey Scott –
    Cool Tool. I’m working on a new product launch for a client – well actually a line extension – and this has helped me greatly. -Andrea


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