I think one of the “the best deals in the industry” for a business owner is Bright Local. Nothing else I’ve found offers so much for so little, and that’s why we use it for ALL of our local clients for the past few years.
Are you looking for a set of tools to manage your own website visibility? Check out SEMrush for a free trial. I’ve been a customer of theirs for years, and use it for all of our local client businesses.