This tool instantly generates structured data in a way Google understands, and lets you add it to a website without affecting how it looks for visitors in any way.
The tool accomplishes the task by using the JSON-LD type of structured data, which Google recently and officially endorsed as a markup format. Who cares, as long as it works, right?
Simply copy / paste the generated code into your site on any page that you want to pass Google’s structured data test.
In a WordPress site, for example, we put it in the footer and the whole site passes with flying colors.
Service & delivery businesses, and home offices are treated differently by Google.
If you don’t have a physical address (i.e. an actual location that you share on your website, and that clients or customers come to) then do * not* choose “Local Business” – Choose ” Organization”.
In Depth Knowledge
If you’re looking for a thorough and technical description of JSON data and how to use it, check out this article by Gene Maryushenko at WhiteSpark.
Fill in the info, hit the button, then copy / paste this code into the footer of your site.
*** note: As of October 19, 2017 this Json schema generator is much better than mine. Why? Because it has more newly required fields, an instant validation test, a flexible hours scheme and overall cleaner code. Seriously, go use that instead until we fix ours.
After pushing the button, scroll back here to see the code
Are you looking for a set of tools to manage your own local business? Check out Bright Local below for a free trial. I’ve been a customer of theirs for over 5 years, and use it for all of our local client businesses.
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