This tool instantly generates structured data in a way Google understands, and lets you add it to a website without affecting how it looks for visitors in any way.
The tool accomplishes the task by using the JSON-LD type of structured data, which Google recently and officially endorsed as a markup format. Who cares, as long as it works, right?
Simply copy / paste the generated code into your site on any page that you want to pass Google’s structured data test.
In a WordPress site, for example, we put it in the footer and the whole site passes with flying colors.
Service & delivery businesses, and home offices are treated differently by Google.
If you don’t have a physical address (i.e. an actual location that you share on your website, and that clients or customers come to) then do * not* choose “Local Business” – Choose ” Organization”.
In Depth Knowledge
If you’re looking for a thorough and technical description of JSON data and how to use it, check out this article by Gene Maryushenko at WhiteSpark.
Fill in the info, hit the button, then copy / paste this code into the footer of your site.
*** note: As of October 19, 2017 this Json schema generator is much better than mine. Why? Because it has more newly required fields, an instant validation test, a flexible hours scheme and overall cleaner code. Seriously, go use that instead until we fix ours.
After pushing the button, scroll back here to see the code