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Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser. Submitting articles to article directories has long been an established practice for gaining one-way inbound links, and here’s the way it works: There are thousands of new webpages and websites being added every day to the Internet, and not everyone has the time to write their own content. Many sites are being put together merely for informational purposes, and to show advertising, and those websites need content. Article directories provide information about targeted subjects, and they are filled with thousands of articles written by contributing authors. Licensing agreements with those directories allow for webmasters to reprint those articles in their entirety, as long as they provide a link back to the directory, and include the authors “resource box”. A properly designed author resource box will include a little bit about the author, a little bit about the authors website, and at least one link back to the author’s website. Ideally, the link back to the author’s website will include the proper anchor text for which the author hopes to be found. As those articles are picked up for syndication and reprinted on other websites, the resource box for the author becomes another inbound link for the author’s website. This is been one of the most effective ways of gaining inbound links of all types for the past couple of years. Like any effective practice for search engine marketing, webmasters all over the world have abused this system, and many directories are flooded with poorly written articles designed for no purpose other than building links. Over time, the effectiveness of this practice has diminished, and all article directories are no longer being given the same Page Rank and trust factor by the search engines that they once were, however, this does not mean that there are not still dozens, or even hundreds of good relevant links waiting to be obtained. Many inferior article directories have sprung up that serve no purpose other than to spread low quality content in the hopes of building inbound links. However, there are still plenty of credible directories that can provide a valuable service for webmasters and authors. Submitting quality articles to trusted directories, using effective link text pointing to well chosen url’s on your website cannot be automated. It’s a manual process, and one which we provide only for monthly clients at this time. Additional link building information can be found at my blog in the following articles…
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