Search Commander.com; Got SERPS? Scott Hendison
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Scott Hendison

  

Learn Search Marketing

I have an extensive collection of articles that are geared towards the beginner to intermediate search marketer called SEO-101. The articles are separated into two sections, paid listings or organic listings, and are easy to follow for even the complete rookie.

The first article I’d recommend reading is called Top 10 SEO factors, and gives a very good overview of what I consider to be the most important fundamentals that every website should have. I’ve also begun doing some free webite review videos based on those SEO fundamentals, which may help with your understanding of the concepts.

Even if you read only that first article, you should be able to get a good handle on what you need to do to your website to improve your Web visibility and search engine rankings.

That section is good for learning the fundamentals, but if you’re already comfortable with most of the basics, you probably want some theory and opinion to go along with your facts.

Therefore, I’m happy to offer mine regularly, and here are some of the latest additions from the SEO category of my blog. It’s not all I write about, but it seems to make up the majority.


Taking Nofollow to the Next Level
Almost two years ago at SMX Advanced 2007 I had a short talk with Matt Cutts about the nofollow tag being “okay to use”, and my last statement was something like this: “So there’s really no “over optimization” pen...

What would You Ask at Elite Retreat 2009?
I’m leaving this moring for Elite Retreat, and I’m writing this in the airport because my flight is delayed. It occurs to me that I may not be able to productively fill all of my “one on one” time. Have you looked at who’...

Fast & Frequent Spider Indexing
At the 2008 SMX advanced show in Seattle, one catchy phrase that I heard which stuck in my head was “cache dates are the new PageRank”. Whomever said it in their presentation was spot on, and subsequent research tells me that Aaron Wall (...

Peak Studios ? Boulder, Colorado ? Actually Harming Clients
Peak Studios is a “search marketing firm” in Colorado that deserves special recognition for being incredibly stupid. Apparently, they’ve decided to leave fake negative reviews on my local business profile in Google, and they’...

10 Tips for Tantalizing Text
You may have a degree in English, but writing for the Web is a little bit different than writing for other forms of media. In the back of your mind you have to be a little bit more conscious about your audience is, and you have to grab their attentio...

Further Beyond the Top 10 SEO Factors
Last week as I was writing “Beyond the top 10 SEO Factors” I realized that it was either going to have to be a novel, or I was going to have to follow up quickly with a second post, which is what this is. In the case of the suggestions b...

Beyond the Top 10 SEO Factors
When I first wrote my article called a proper foundation for search results back in 2004, I admit that really had no idea that there were so many other factors involved in rankings. That article morphed into an entire SEO 101 section in 2006, but ev...

Keyword Multiplier Tool Launched
Pay per click campaigns can be somewhat tedious to set up, primarily because all the data that you get from the keyword research tools need to be reworked into a more useful list. By that, I mean you need to consider every variation that might be po...

Why Should Anyone Link to You?
Before you start giving your staff a hard time about not developing links at a faster pace, or you start sending out those link requests to potential “partners”, ask yourself what’s in it for them? Obviously you can’t pay (gas...

Portland Oregon Real Estate Site Review
This is an overview of a rural Oregon realtor website, but needs many, if not all, of the basic fundamentals of SEO101. When you’re trying to build links for a real estate site you have to give people a reason to link to you, by providing valua...