Search Commander.com; Got SERPS? Scott Hendison
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Scott Hendison

  

Learn Search Marketing

I have an extensive collection of articles that are geared towards the beginner to intermediate search marketer called SEO-101.

The articles are separated into two sections, paid listings (Pay Per Click) and “natural, or “organic” listings, and are easy to follow for even the complete rookie.

The first article I’d recommend reading is called Top 10 SEO factors, and gives a very good overview of what I consider to be the most important fundamentals that every website should have. I’ve also begun doing some free webite review videos based on those SEO fundamentals, which may help with your understanding of the concepts.

Even if you read only that first article, you should be able to get a good handle on what you need to do to your website to improve your Web visibility and search engine rankings.

That section is good for learning the fundamentals, but if you’re already comfortable with most of the basics, you probably want some theory and opinion to go along with your facts.

Therefore, I’m happy to offer mine regularly, and here are some of the latest additions from the SEO category of my blog. It’s not all I write about, but it seems to make up the majority.



WordPress Forces 302 Redirect
I love WordPress, I really do, but i just screwed up a site by changing a bunch of permalinks to 302’s. Worse, WP won’t allow me to change it back without digging into the database, so I effectively rendered my child page...

Link Wheels | Authority Hubs
Simply put, a Link Wheel is a group of pages on different hosts, that are about a specific product, subject or service, which all link to each other, and also link to a particular URL, or “money site”. Some call them R...

SEO Review on an Iphone
This week marks our release of the SEO Review Iphone version of SEO Automatic, and it provided unlimited access to run as many urls as you wish. If you’ve never used my instant SEO review before, then you should probably check...

Local Search Ranking Nuggets
Last night my kids had football practice, and I had an 8pm commitment too, but I wanted to attend last nights monthly SEMpdx event, which was David Mihm’s presentation on local search. Recently, I’ve found myself working ...

Asking Google For Reinclusion
While browsing through the stats of some (very poorly maintained) sites of our own, I found one that had zero traffic for quite a few weeks. Visiting the site, I saw no site, and just a “Cannot connect to database” erro...

Wordpress 2.82 May Hurt Rankings
I’ll bet you $1000 that if we took an existing and well established default site installation today, and first upgraded it to WP 2.82, then we set WP up correctly with our chosen SEO plug-ins, correct permalinks, etc. that we w...

Taking Nofollow to the Next Level
Almost two years ago at SMX Advanced 2007 I had a short talk with Matt Cutts about the nofollow tag being “okay to use”, and my last statement was something like this: “So there’s really no “over optimi...

What would You Ask at Elite Retreat 2009?
I’m leaving this moring for Elite Retreat, and I’m writing this in the airport because my flight is delayed. It occurs to me that I may not be able to productively fill all of my “one on one” time. Have you lo...

Fast & Frequent Spider Indexing
At the 2008 SMX advanced show in Seattle, one catchy phrase that I heard which stuck in my head was “cache dates are the new PageRank”. Whomever said it in their presentation was spot on, and subsequent research tells me ...

Peak Studios ? Boulder, Colorado ? Actually Harming Clients
Peak Studios is a “search marketing firm” in Colorado that deserves special recognition for being incredibly stupid. Apparently, they’ve decided to leave fake negative reviews on my local business profile in Googl...