Learn Search Marketing

Local Search for Beginners - Feb 16th 2012
My next internet marketing session is geared towards local businesses, (sign up  here) and is specifically focused on beginners who don’t have technical skills. Web designers who are not SEO’s are also welcome. I suppose if you are an lon...

New Rules of SEO in 2012 - Meeting January 19th
I’m happy to announce that I’m running my own Meetup groups for 2012, and my first event has now been scheduled for January 19th, at the Convention Center Red Lion Inn. Why?  Over the past few years, I?ve spoken on more panels and given m...

Friendster 404 Fail?
Friendster seems to have about 57 million 404 errors, and they have completely wiped out the vast majority of their users content. Do a site: search on Friendster.com and try to go almost anywhere - We have a few Friendster accounts, and just this mo...

Rat Out Your SEO
Are you feeling guilty because you have improved your rankings unfairly? Have you bought links? Exchanged goods or services for reviews? Have you commented on blog posts, or maybe participated in forums when you didn’t even feel all that strong...

Google Hotpot - Not So Hot?
I just tried to leave a review at Google, while I was logged in, and instead of being given the old review screen, I was asked to set up a new profile. Here, it’s easier to show you… (*update four months later the name “Hotpot has f...

Google Instant Effect vs. Affect
Google Instant was rolled out to the world yesterday, which changes the way search results appear. Rather than waiting for you to push a button that says “search”, as you type, search results will simply appear, based on whatever you̵...

SEO App for Android
The SEO Automatic URL Review for Android is finally available, and it covers all the same ranking factors that the web version does. Just like the iPhone app, the only difference between the free version and the paid version is that you can e-mail re...

Skewed Search Counts?
Last week users began reporting that Google’s search results (and the PPC ads) began changing right before their eyes. I just saw it for the first time, but then it stopped immediately and hasn’t done it again. As users type, Google and B...

Fetch As Googlebot Shows Something Wrong
Inside of Google Webmaster Tools, there is an option called “Fetch As Googlebot” that is supposed to go crawl that page and return what it sees. Until this moment, I’ve never had much use for this, but that’s not the case now!...

Subdomain or Move Entire Domain?
We have a client that has been using OS commerce forever, and we have a good number of links established to the various sections of their e-commerce store. For various reasons, they are looking for a new e-commerce system, and appear to have settled ...