Have you ever looked at your stats and wondered why you had so much traffic during a certain time period? Or perhaps you noticed a dip that took place some time in the past, and have no idea why it happened?

Google Analytics allows you to add “Annotations” below your stats chart for marking notable events that may have an impact on your traffic.

Did you run a TV or radio campaign during a certain time period? Did you send out an email newsletter? Annotate it.

Did you have a website redesign? Engage with a new company for an SEO campaign? Change your site to SSL? Annotate it.

Here’s a 60 second video showing you how…

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