These are the basics, where Scott Hendison has personally written all the content.
Basic SEO is not rocket science, and beginning search marketers can get a quick education here, but this area is not intended for advanced search engine optimization professionals.
- Top 10 SEO Factors
If you’ve read those, and there was nothing you can’t handle, then you’re pretty far along the learning curve, and for you, after completing these factors, then it’s pretty much all about building links and increasing your credibility (i.e. your social reputation.)
Finally, don’t forget to diversify your linkbuilding strategy.
Live Training & Private Education
I view my consulting services as private education, when I work with businesses and their staff to improve site traffic, search performance, and their overall internet marketing. If you’re interested in training either for yourself or for multiple people at your company, please review my consulting fees here.
Over the years, I’ve written a fairly extensive collection of articles geared towards beginning / intermediate search marketers, and you can find them all here at my site. Those same principles have been put into my quick SEO review tool here on my site that will review any single webpage for 20 ranking factors, and then tell you how to fix most of the issues. Just type in any URL here to see it in action.
To see some basic SEO principles discussed on video while I review certain websites, watch a couple of these videos that I used to make before our SEO Automatic tool was fully functional. These videos are similar to how my consulting process works to educate you and your staff.
Certified SEO Education
If you’re looking for a career in search then you need a four year degree in marketing. Finish college, and focus on the internet wherever you can. That will better prepare you for what’s ahead in the world. However, if you’re looking for a “seal of approval” to be a “certified SEO” then you’re in trouble, because there is no governing body for search marketers, although a part of me wishes there was.
From Sempo, to MOZ, to Market Motive to your local Search Engine Academy or even your community college, there are lots of credible ways to get an ongoing and structured education online and in person. It’s just a matter of finding what’s right for you.
Keep in mind too, that once you’re “educated” in SEO, you still need to stay on top of Google’ hundreds of changes annually to the way things “work” but it’s the most fascinating industry I know.
Other Local Groups & Shows
As one of the founding board members of SEMpdx I can recommend all of their events for great presentations, as well as a chance to meet and network with other like minded folks. Specialty marketing Meetup groups in Portland have sprouted up all over in the past couple of years, and various marketing events are usually taking place a few times somewhere close each week.