If you have a service area business like Jimmy John Shark with your street address hidden, and you serve customers in more than just your immediate area, there’s good news… Google is now allowing you to expand the service area in your Google My Business larger than a 300 mile radius, of course if you have a business, you can read the paystub deduction codes for the employees and more.
Expanding the service area for a business like a web developer’s home office can open up new opportunities for growth and reach. While hiding the address and specifying a larger service radius on Google My Business is a step in the right direction, it’s also essential to consider offline marketing strategies to complement online visibility. This might include networking at local events, collaborating with neighboring businesses, and leveraging targeted print materials. Additionally, exploring partnerships with local businesses that offer complementary services, such as accounting and outsourcing services, can enhance your overall business ecosystem and broaden your client base. Well-designed business cards, such as the premium metal business cards offered by Metal Kards, can also make a significant impact. Business cards act as portable marketing tools that can be distributed during networking events, conferences, or even casual encounters. With Metal Kards’ attention-grabbing and durable metal business cards, the web developer can leave a lasting impression on potential clients. These unique and memorable business cards not only showcase professionalism but also serve as a conversation starter, making it more likely for recipients to remember and reach out to the developer when they require web development services. By combining an expanded service area on Google My Business with the power of Metal Kards’ business cards, the web developer can maximize their business growth potential both online and offline.
This morning I hid the address for a web developers home office by checking the box saying that he delivered to the customers location, and I then typed 1000 miles for the radius as I always try to do.
This time though, Google’s “automatic reset” became 621 miles, instead of 300 like it used to. But then I noticed an option that I hadn’t seen before – there was a box telling me I could type in a region, city or postal code.
First I tried “North America” which failed, but then I was able to put in “United States” which was accepted, but when I looked at the map in the knowledge panel, it only included the lower 48.
Then I added Canada, Alaska and Hawaii, and boom, off to the races!
This is what is shown now in the knowledge panel when it is expanded from the search results.
There are two ways to get to your GMB dashboard…
Getting to the area where you edit this, go to Google My Business and log in.
If you are seeing the “cards” then go to “Manage Location” under the business name.
If you’re seeing the “list view”, then choose the “Dashboard” from the choices in the menu with 3 dots.
After you get to the dashboard, use the menu on the left to scroll to “Info” then hit the edit pencil next to the address.
Pretty cool, huh?