Link Building

A link given to you from another website is like a vote of confidence and credibility in the eyes of the search engines. The more visibility and trust that the referring website has, the more it passes along to you.

However, if you’re looking to simply buy links that will help you rank, then let me know when you find some. Do you already know who links to your competitors?

That’s FAR more important than the volume of links you can scrounge or buy, and you might find examining them to be a far more effective 2008 strategy.

Attempts have been made by various services to automate the tedious task of obtaining these one-way links, but nobody has an efficient or acceptable process in the eyes of the search engines.

After all, if you could simply rent good one-way links from an automated service and dominate the search results, how would that differ from pay per click advertising?

In April of 2007, Matt Cutts (Google) explained the process of reporting other websites who are buying links, and put out an open call to turning in your competition. Matt even asked for suggestions for easier identification of paid links, any implied that there may be something wrong with it.

Clearly, the bar has been raised, and rented or paid links will continue to losing their value over time. While they may still drive quality traffic to your website, if Google has their way, your search engine rankings will no longer be affected when inbound links are purchased or rented.

The best way to get quality inbound links is to have quality content that is so useful, that other websites into similar industries linked to you because you’re going to provide value to their visitors.

We will perform various methods of link building for our clients, however, we will not build links for sites that do not have something of value to offer, and we will not participate in link farms merely for the sake of creating inbound links. This is a pointless exercise that can no longer help your ranking, so everyone should just wise up and stop wasting your time.

You can’t put all your eggs in one basket and rely solely on any one method for obtaining inbound links, and instead, a variety of link building exercises must be a part of any search campaign.

We are only building links for monthly consulting clients and are no longer offering them as a stand-alone service. But, here are my latest link building blog posts and articles…

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Why Should Anyone Link to You?
Before you start giving your staff a hard time about not developing links at a faster pace, or you start sending out those link requests to potential “partners”, ask yourself what’s in it for them? Obviously you can’t pay (gas...

Link Building Software Update
There’s been a nice addition to one of my favorite pieces of link building helper software with this morning’s update. It just keeps getting better and better to help your employees make their link building time actually count, and actua...

LinkVana Review - 30 Days, Pretty Impressive
About a month ago I decided to try a new link building too called Linkvana, and I wrote about it on my blog. Now, about 30 days later, I AM still impressed. I HAVE seen ranking improvements, spidering frequency HAS improved, and all can be traced dir...

Instant Link Building Software Recommendation
You know the drill by now… searching the web for subject relevant blogs and posting an intelligent comment that you hope will get you a counted backlink to your own domain or webpage of your choice. Direct link to demo It’s a tedious proc...

Is Linkvana Link Building Nirvana?
There is no single magic bullet for search engine visibility. However, there is a process that acts as an entire arsenal of magic bullets, and those are structure, content and links. Search engine friendly structure and fundamentally sound SEO princ...

Diversity is a Key to Good Link Building
Good links are hard to come by, but if you throw enough against the wall, something always sticks. By regularly submitting to web directories, making sure your blog is pinging news services, submitting your RSS feeds, submitting content to article di...

Google Rankings in Danger - Dump Visible PR
The entire search engine marketing industry is quaking in fear and speculation as you read this, and the organic ranking of many sites is now subject to penalty at Google’s whim. The debate over paid links seems to be coming to a frenzied head ...

Matt Cutts Attacks Graywolf After SES Session
After what many are calling the best SES session, Matt Cutts was caught on camera physically expressing his feelings about the way he was treated, as he attempted to strangle Graywolf! During his portion of the session, Michael Gray attacked Google p...

How to Determine the Value of a Link?
Everyone knows that inbound links to your website are a good thing. Everyone also knows that some are better for you than others. But how do you tell exactly how much more valuable one link is over another? Knowing exactly which link partners you s...

New Google Webmaster Tool - Links
Google keeps adding things all the time, and with this one, they’ve made an excellent addition that can be very helpful. You should use it to identify weakly “linked to” areas of your website. Go to your Google Webmaster tools acco...

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