Search Commander, Inc.  - Internet consultant Scott Hendison, founder & CEO - 877-241-4453

  

Link Building

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A link given to you from another website is like a vote of confidence and credibility in the eyes of the search engines. The more visibility and trust that the referring website has, the more it passes along to you.

However, if you’re looking to simply buy links that will help you rank, then let me know when you find some. Do you already know who links to your competitors?

That’s FAR more important than the volume of links you can scrounge or buy, and you might find examining them to be a far more effective 2008 strategy.

Attempts have been made by various services to automate the tedious task of obtaining these one-way links, but nobody has an efficient or acceptable process in the eyes of the search engines.

After all, if you could simply rent good one-way links from an automated service and dominate the search results, how would that differ from pay per click advertising?

In April of 2007, Matt Cutts (Google) explained the process of reporting other websites who are buying links, and put out an open call to turning in your competition. Matt even asked for suggestions for easier identification of paid links, any implied that there may be something wrong with it.

Clearly, the bar has been raised, and rented or paid links will continue to losing their value over time. While they may still drive quality traffic to your website, if Google has their way, your search engine rankings will no longer be affected when inbound links are purchased or rented.

The best way to get quality inbound links is to have quality content that is so useful, that other websites into similar industries linked to you because you’re going to provide value to their visitors.

We will perform various methods of link building for our clients, however, we will not build links for sites that do not have something of value to offer, and we will not participate in link farms merely for the sake of creating inbound links. This is a pointless exercise that can no longer help your ranking, so everyone should just wise up and stop wasting your time.

You can’t put all your eggs in one basket and rely solely on any one method for obtaining inbound links, and instead, a variety of link building exercises must be a part of any search campaign.

We are only building links for monthly consulting clients and are no longer offering them as a stand-alone service. But, here are my latest link building blog posts and articles…


Why Do You Want Your Link Removed?
Today I got an email back from someone that was offended by a link removal request we sent them. He not only asked “did you even read my site?” but implied that we “must not like my message of truth” and accused us of some des...

Link Diversity Revisited for 2013
I got to thinking about things that I’ve said in the past about linkbuilding, especially where I’ve been dead wrong. Then I wondered if I’d ever written what I (and a lot of SEOs) had believed for a long time  - “I don’t...

Don't Buy Links - Get Them By Paying
At SearchFest, one of the speakers (Rand Fishkin) said this in his morning session ??it?s not a paid link. It?s just a link that you get when you pay money.? I’m paraphrasing here, but it drew a laugh from the crowd because it?s completely true...

Off Site SEO Presentation
I was asked to fill in at the off-site SEO session of SearchFest last week, and I worked for days on my slides, intending to give the best presentation that anyone had ever seen. I tried to pack nearly 90 slides into a 25 minute presentation, and aft...

Linkbuilding Event at SEMpdx
I’m on the events planning committee for SEMpdx, and for the January 2011 meeting, I’m happy to announce that I’ll be one of the three presenters. If this seems a little self-serving, then I apologize, but I promise it will be a goo...

Link Wheels | Authority Hubs
AS OF MID 2011 THIS IS OUTDATED AND DANGEROUS – DO NOT DO IT! Simply put, a Link Wheel is a group of pages on different hosts, that are about a specific product, subject or service, which all link to each other, and also link to a particular UR...

Why Should Anyone Link to You?
Before you start giving your staff a hard time about not developing links at a faster pace, or you start sending out those link requests to potential “partners”, ask yourself what’s in it for them? Obviously you can’t pay (gas...

Link Building Software Update
There’s been a nice addition to one of my favorite pieces of link building helper software with this morning’s update. It just keeps getting better and better to help your employees make their link building time actually count, and actual...

LinkVana Review - 30 Days, Pretty Impressive
About a month ago I decided to try a new link building tool called Linkvana, and I wrote about it on my blog. Now, about 30 days later, I AM still impressed. I HAVE seen ranking improvements, spidering frequency HAS improved, and all can be traced di...

Instant Link Building Software Recommendation
You know the drill by now… Searching the web for subject relevant blogs, then posting an intelligent comment that you hope will get you a counted backlink to your own domain or webpage of your choice. It’s a tedious process, but one that&...