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Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser. A link given to you from another website is like a vote of confidence and credibility in the eyes of the search engines. The more visibility and trust that the referring website has, the more it passes along to you. However, if you’re looking to simply buy links that will help you rank, then let me know when you find some. Do you already know who links to your competitors? That’s FAR more important than the volume of links you can scrounge or buy, and you might find examining them to be a far more effective 2008 strategy. Attempts have been made by various services to automate the tedious task of obtaining these one-way links, but nobody has an efficient or acceptable process in the eyes of the search engines. After all, if you could simply rent good one-way links from an automated service and dominate the search results, how would that differ from pay per click advertising? In April of 2007, Matt Cutts (Google) explained the process of reporting other websites who are buying links, and put out an open call to turning in your competition. Matt even asked for suggestions for easier identification of paid links, any implied that there may be something wrong with it. Clearly, the bar has been raised, and rented or paid links will continue to losing their value over time. While they may still drive quality traffic to your website, if Google has their way, your search engine rankings will no longer be affected when inbound links are purchased or rented. The best way to get quality inbound links is to have quality content that is so useful, that other websites into similar industries linked to you because you’re going to provide value to their visitors. We will perform various methods of link building for our clients, however, we will not build links for sites that do not have something of value to offer, and we will not participate in link farms merely for the sake of creating inbound links. This is a pointless exercise that can no longer help your ranking, so everyone should just wise up and stop wasting your time. You can’t put all your eggs in one basket and rely solely on any one method for obtaining inbound links, and instead, a variety of link building exercises must be a part of any search campaign. We are only building links for monthly consulting clients and are no longer offering them as a stand-alone service. But, here are my latest link building blog posts and articles…
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