Sorry – Google Rendered This Tool Useless and Even Killed the API
In January of 2017, John Mueller from Google stated that there’s no particular order of the site: search. Bummer. Read about it here.
Here’s what the tool used to do:
This tool could also be called, “Which Pages Rank?” because that’s what it does – it shows you which pages on your site rank the best in Google for any given phrase.
Using Google to search for “site:yourdomain.com keyphrase” to get the top ranking pages on your site can take time.
This tool will automate the process, using Google’s own search API to check your domain for a list of phrases, then it will tell you which three pages rank the highest for that phrase.
What can you do with this knowledge?
You can instantly pinpoint what URLs might be best for setting up PPC ads. Because they already rank best, they likely have content, images, and keywords that will assure you the highest Quality Score by the AdWords team.
This is not a substitute for building high conversion oriented PPC landing pages, but it’s still a great start.
What else can you use it for?
To improve organic rankings for the “right” pages. This knowledge is VERY useful for developing your link strategies and spotting needed improvements and corrections.
Does the “wrong” page on your site rank best? Then fix it! Want to rank better for certain phrases? Add your phrases, run the results, then build links to the pages that Google is telling you are already close. This worked well for acheiving indented search results too – you could paste your #1 ranking phrases in the tool, then build links to #2 or #3, but Google has stopped showing indented listings – at least for now.
Just add your domain, paste your key phrases, and press the button.