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New AdWords Keyword Menu?

I just ran across a Google Adwords client with a new toolbar I’ve not seen before under the keywords tab, that gave me instant access to the negative keywords, and to the keywords that drove the clicks.

I’m pretty sure this is brand new, not only because I hadn’t noticed it before, but because I went through about a dozen other accounts, and none of them have it. They all still have the negative keywords listed underneath the full keyword list.  This one doesn’t.

Also, on those accounts without the toolbar, just like always, the only way you even know about the search terms list is if you click into the details menu, under Search Terms. I’m not sure if this is a test, a glitch, or what, but I like it.

 Anyone else seeing it?

*** Update – Seems like about 10% of our accounts have this option. Coming soon to all, I hope…

Categories News
Scott Hendison :

View Comments (4)

  • Hi Scott!
    This feature (search term report) has been available for years, but now Google made it more “flashy” or clearly visible on the surface.. Earlier you have found it under keyword details/insights - where keyword auction data is available.
    This is one of the most useful report in AdWords, because you can see exactly, what are people looking for in real world. Based on the report you can add not only negative keywords as exclusion, but new, more niche keyword terms as well - as plus keywords, which might be much cheaper and relevant. This is one of the the most effective tool to prevent money burning/wasting for irrelevant keywords. I think it’s great, that in the future much more advertiser will have the opportunity to discover this simple, but powerful optimization possibility. :-)

We are all slaves to Googles wishes, like it or not.