SEO Consulting Rates, Pricing & Fees

My Satisfaction Guarantee (at the bottom of this page) applies to all services, including all telephone consultations, on site SEO training, and monthly SEO consulting programs.

The details below are pretty specific, but feel free to phone if any are not clear.  If you’d like a specific project quote,  please fill out this form so I can get a better idea of your needs before we speak.

PPC Management
Please note that we are continuing to separate PPC Management fees from other services.

Monthly Fees for SEO Consulting / Services:

• $7,500 min. over 90 days for national campaigns or multi-location local
• $3,750 min over 90 days for single address local business
• Ongoing charges scale based on your total number of monthly page views.
• There’s no long term agreement – three month minimum
  
• Money back guarantee for each 30 day period

Monthly pricing scale:

• zero to 50,000 page views – $1,000 monthly
• 50,000 to 500,000 page views - $1,500 monthly
• 500,000 to 2 million page views – $2,000 monthly
• 2 million to 5 million page views – $3,000 monthly
• 5 million to 10 million page views – $5,000 monthly
• 10 million monthly page views & up – Call to discuss

On Site consulting Rates:
I am happy to come talk to your group, and for speaking engagements there’s usually no charge if it’s local in Portland.

I support and attend local internet marketing and community events, and will speak at lunches and meetings for local industry, business, and trade groups at no charge here in Portland.  I speak at and attend multiple industry conferences,  so please inquire here.

Hourly Consulting Rates:

Your company may need hourly consulting, like for a site redesign, strategic planning, competitive research reports, backlink audits, etc. for “in person” meetings, or consultations to be conducted by telephone or screensharing.

• $400 per hour is the current fee for new clients
• A one hour min must be paid in advance
• 100% money back guarantee on our call

On Site training and consulting:

• Air travel & lodging expenses paid 100%
• $1500 fee for one 12 hour day
• $750 per additional 12 hour day
• Meals and travel time is not charged
• Speaking fees for industry specific events are often waived

Initial start-up fee includes:

• A complete organic site review
• A discussions about your “conversion” process and our goals.
• Integration of your own Google Analytics account with Google Goals
• Integration and verification of your own Google Webmaster Tools account
• Claiming of your Google, Yahoo and Bing listings for your local business
• Full stats history analysis of your existing website traffic.
• A thorough keyword research report.
• Initial Search Engine Ranking Report on up to 100 phrases
• A detailed Backlink Analysis Report (Majestic SEO & Open Site Explorer)
• An SEO Competition Analysis of your top 10 competitors
• A detailed Backlink Analysis Report of your top 10 competitors
• Compilation of this information into fully actionable  recommendations
• A Camtasia screencast video explanation going over all of this information and what it means.
• PPC account history analysis & review (but not ongoing management)

If you do not have your OWN access to these Google services, they will be set up for you:

• Google Analytics – to monitor traffic
• Google Webmaster Tools – to maintain performance
• Google Places – to claim your local business (es)
• Yahoo & Bing business accounts
• SERP Ranking reports for daily, weekly or monthly ranking trends
• Majestic SEO  - to monitor backlink growth

At the end of the first 45 days,  you’ll know how to use all of the above, and you’ll understand it in as much detail as you care to.

Each month when reports are delivered, they are accompanied by a “screencast”  video presentation, usually under 15 minutes long, then any questions can be clarified by e-mail and telephone. 100% transparent accountability.

After the initial setup, this is our usual ongoing process -

Daily as needed:

• We work to meet your goals as your own industry needs dictate. Every industry is different, so from content creation and distribution, to social networking participation, we’ll tailor our program to meet your needs.

• I will provide feedback on any aspect of your campaign that we determine will be the most beneficial towards meeting your goals. Many people believe they need to “rank better” but what they really need is “more conversions” that meet your specific goals.

• I, (Scott Hendison) will be your only “account manager” and all consulting clients may have my personal cell number. I will communicate directly with you or your staff members to answer any and all questions that can’t wait for email.

• Your participation and ongoing communication is the key to your ongoing satisfaction.

Weekly

• We examine your website statistics and Google Webmaster Tools account to keep the site error free and growing.
• Search ranking reports are emailed weekly, and accessible directly though your Search Commander, Inc. control panel.
• Scheduled phone calls during startup and launch phases as well as ongoing, to engage you fully. If you’re not happy, we’re not happy, but you have to participate in the process.  Too many people hire an SEO company then expect to have rankings rise magically.  It’s not like that anymore in 2013

Monthly

• We review your progress, analyze visitor stats, determine and explain your conversion rates, report on our backlinking activity and review the aspects of visitor behavior on your site.
• We put all this into a monthly spreadsheet, and then I personally prepare your staff a Camtasia screencast video, giving you and your team executive level feedback on the reports, providing additional details where needed. This prevents you from becoming buried in data and meaningless reports, and we can then cut straight to the good stuff by phone.
• Monthly scheduled telephone calls are optional but strongly recommended.

• Too often the same advice and problems are noted month after month, as companies and their web designers and marketing teams and executives  are slow to communicate or react to recommended changes. Don’t let this happen to you!

Content Development and Linkbuilding in 2013

• In the past, our linkbuilding and content tactics have been quite diversified and have included a vast array of resources.  Over the years, we’ve used everything from simple directories, to blogs, forums, Web 2.0 properties, private blog networks, third party services, article directories, and lots more. Those days are pretty much gone now.
• Google changed dramatically starting in late 2011, and especially over the past year.  Many, if not most,  of these old school tactics are already dead in some industries and markets, but we no longer participate in anchor text link manipulation.
• We’ve never had a client banned and only one client has ever received an “Unnatural Link Warning” in Google Webmaster Tools, back in July of 2012.
• We will still develop content and links for you monthly but specific strategies cannot be shared until after we speak by phone.
• If you need rankings in competitive industries, and you know that buying links still works, then consider legitimate alternatives  to buying links.

What is NOT included for the monthly fee?

• Programming
• Graphic art
• Additional copywriting
• PPC Management (unless specified)
  

Most businesses prefer to use their own programmers, web designers, and in-house staff, but in many cases, they may not have staff available. If any of these services are needed, we can help get this done.

My Guarantee
If at any time you don’t feel like the advice, knowledge, and results that obtained from our engagement is well worth the money you’re spending, then we simply stop with no hard feelings, and I will refund you 100% of the previous month’s consulting fees upon request.

If you ever feel that I’ve taken too long for a task, or something is not completed to your satisfaction, just say so, and a portion, or all of your previous monthly fee will be returned.

I value your business, but I also value my reputation and your future referrals.

I have not yet been asked to ever refund a single dollar, (although I HAVE offered it myself on occasion!

Still reading? Really? Well if you’re ready to proceed, and spend the money now, then please use the pricing references above to follow the appropriate link.

Securely deposit funds of any amount with Search Commander, Inc.

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